Ferrari signs contract with Swiss Blockchain company Velas to create NFT for fans

Scuderia Ferrari has confirmed a multi-year contract with Velas, a Swiss technology company, to create NFTs for their fans. This will mark the first exchange of the racing team with the digital media industry.

According to the statement, perennial agreement signed between Scuderia Ferrari and Velas Network AG will exclusively create “digital content” for Scuderia fans.

Ferrari is ready to enter the NFT sector

According to the official press liberation, a well – known sports car giant in collaboration with Velas Network AG is ready to create digital collectibles for fans, which will be available for sale from March 2022.

As part of the contract, Velas Network AG will also become the main sponsor of the Ferrari Esports series, the online monobrand of the Prancing Horse series and the Esports team that will compete in the F1 Esports Series.

Mattia Binotto, CEO of Scuderia Ferrari, said he was “satisfied” with the partnership and described Velas as a company “that makes innovation and performance a trademark of technologically advanced products and services”.

Faryad Shagulyamov, CEO and co-founder of Velas Network AG, also said his company has built a next-generation blockchain that emphasizes both sustainability and performance “and called Ferrari an” icon of excellence “.

Sports and crypto connection

Many leading sports houses are now forging their own path to take the lead in the cryptocurrency sector. Recently, Crypto.com became a global partner for the new Formula 1 sprint series for 2021. Similarly, McLaren Racing announced launching its NFT platform, which is built on the Tezos blockchain.

Many believe that such sports-crypto collaborations are excellent in terms of marketing and can easily attract more users to platforms that support such products. Some also consider such coalitions significant time to make common use of cryptocurrencies and help investors / users understand blockchain technology in a simplified way.

Published in: NFT, partnerships
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